Nike Essay Example | Topics and Well Written Essays - 1250 words

Nike - Essay ExampleIn the next section, industry analysis has been done to break apart the structure of the industry. It has been found that Nike is facing significant direct and indirect competition however, because of the capabilities of the company it has been able to improve its business operations. The financial analysis shows a unvoiced financial position of the company. In the last section the business level strategy of the company has been discussed and challenges have been highlighted. Finally, recommendations have been given to improve business strategy.ever-changing technological trends even in the womens footwear industry such as designs of womens footwear are based on womans biomechanics such as air bags are designed in consideration to right pounds per square inchNikes major competitors embarrass Reebok (domination in womens aerobics). Adidas appeared as a major competitor of Nike in womens merchandise because it introduced fashion performance business by introduci ng fashionable athletic wear. In the Yoga market, Nike approach competition with Pumas brand Olive. New Balance also appeared as a direct competitor of Nike in womens market. Nike was leading in womens running market. In apparel sector, Nikes major competitors were Reebok and Adidas and companys shares were very low because of fragmented market structure. Because of changing in combative market, Nike also faced competition from various other small or large brands like Under Armour, Danskin and Lulu Lemon etc. However, Nike has the advantage that an incorporated women fitness service is offered by none of the company.As stated in the case study (2006), in the global branded footwear industry, Adidas acquired Reebok and had the second largest market shares of 34 percent. Nike was the leader in branded footwear industry with 38 percent market shares. The other international footwear brands competing in this industry include Puma, Umbro, Mizuno